Your account's performance could be substantially improved by various campaign optimizations and cost-saving measures. We can help you achieve more with your online advertising.
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Number of Ads per Ad Set
Your campaigns should have at least 2 ads per ad set for optimal performance.
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Use of Location Targeting
Some of your ad sets are targeting all locations in the world.
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Ad Frequency
Your ad frequency is over 6. You may be overexposing users to your ads! No one likes seeing the same ad over and over. Check on your ad performance and consider refreshing your ad copy. Stumped on great ad ideas? We can help.
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Facebook Unified Pixel
Watch out! You don't seem to have the Facebook Unified Pixel installed (or installed correctly) on your website, which means you can't track conversions from your ads. You also can't create a custom website list, which means you could be missing out on reaching key audiences! If dealing with the Facebook Unified Pixel has been an ongoing struggle, we can help.
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Actionable Organic Posts
Careful—not enough of your organic posts are actionable. Actionable organic posts with links or event registrations are a great way to drive people to content on your website so that you can remarket to them later.
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Number of Ads per Ad Set
Good job, your campaigns have at least 2 ads per set.
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Use of Location Targeting
All of your ad sets have some level of location targeting.
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Ad Frequency
Your ad frequency is below 6, which means people are likely not overexposed to your ads. If keeping this up ever becomes too time-consuming, our team can help.
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Facebook Unified Pixel
Great job! You've installed the Facebook Unified Pixel on your website and are tracking conversions.
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Actionable Organic Posts
Your campaigns include a good amount of link or event registration posts that drive users to an action.
Your campaigns' performance will suffer if you're not following best practices. To help you make the most of your Facebook campaigns, our expert team can guide you through all the latest best practices, or even take these updates off your plate.
Awareness
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Consideration
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Conversion
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Does your mix of campaign types align with your goals?
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Let's talk about what mix of campaign types might truly work for your business. |
Benchmark | |
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Impressions | |
Clicks | |
Results | |
Cost Per Result | |
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Does your mix of campaign types align with your goals?
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Let's talk about what mix of campaign types might truly work for your business. |
Benchmark | |
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CTR | |
Competitor CTR | |
Additional Metrics | |
Impressions | |
Clicks | |
Results | |
Cost Per Result | |
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Does your mix of campaign types align with your goals?
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Let's talk about what mix of campaign types might truly work for your business. |
- Need to fill your funnel with new leads? Our team can help set up Awareness campaigns to get your product or service in front of a prospect for the first time and start building their interest and trust.
- If your goal is increasing website traffic, look to Consideration campaigns. We can help you use them to drive engagement on your site, build a strong audience, and start creating look-a-like audiences.
- Focused on increasing sign-ups and purchases at the bottom of your funnel? We can help create Conversion campaigns that prompt your prospects or prior customers to take the final step.
in projected 12-month wasted spend
estimated waste in the last 90 days
Underperforming Age Groups:
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We analyze the performance of your ads in 6 unique age brackets for each of your audiences to identify potential wasted spend.
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Overserved Ads:
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We calculate how many of your ads are losing their effectiveness by being displayed too frequently to the same people.
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Lookalike of Customer List
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Your competitors' average performance |
Retargeting
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Your competitors' average performance |
Lookalike of Web Visitors
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Your competitors' average performance |
Lookalike of Customer List
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Your competitors' average performance |
Retargeting
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Your competitors' average performance |
Lookalike of Web Visitors
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Your competitors' average performance |
Demographic and Interest Targeting
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Your competitors' average performance |
Total actions:
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Ads changed - | |
Audience type changes - |
Organic posts
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Your competitor's average actions |
Staying active in your account is a key to success. When you need an extra helping hand to make that happen, our expert team can help make sure that you're regularly creating and posting content, refreshing ad images and copy, and optimizing your audience targeting.
since last report
Creating and maintaining highly performing ads is tough, and requires constant attention! Use this performance data to determine which ads in your account may need some changes. You should use your best performing ad to create similar ads with modified ad copy or imagery.
Best Ad
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Worst Ad
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Cost per Result |
Most Served Ad
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Cost per Result |
Creating and maintaining highly performing ads is tough, and requires constant attention! Use this performance data to determine which ads in your account may need some changes. You should use your best performing ad to create similar ads with modified ad copy or imagery. Fresh out of ideas or time? Our social advertising experts can provide their insight to get you started, or create entirely new ads for you.
Get an updated report sent straight to your inbox. Once every month, for free.