Facebook Performance Grade is
% since last report
Your account's performance could be substantially improved by various campaign optimizations and cost-saving measures. We can help you achieve more with your online advertising.
Fundamentals
FAILED
PASSED
Fundamentals
Without the right foundation, you won't be able to unlock the power of Facebook & Instagram advertising to drive your business goals.
Your campaigns failed out of 5
areas that are necessary to their success. Let's take a look.
Great job! You're following 5 key best practices. You're ready to build on your foundation and start driving results. If you ever need an extra helping hand to make that happen, let's talk.
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Number of Ads per Ad Set
Your campaigns should have at least 2 ads per ad set for optimal performance.
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Use of Location Targeting
Some of your ad sets are targeting all locations in the world.
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Ad Frequency
Your ad frequency is over 6. You may be overexposing users to your ads! No one likes seeing the same ad over and over. Check on your ad performance and consider refreshing your ad copy. Stumped on great ad ideas? We can help.
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Facebook Unified Pixel
Watch out! You don't seem to have the Facebook Unified Pixel installed (or installed correctly) on your website, which means you can't track conversions from your ads. You also can't create a custom website list, which means you could be missing out on reaching key audiences! If dealing with the Facebook Unified Pixel has been an ongoing struggle, we can help.
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Actionable Organic Posts
Careful—not enough of your organic posts are actionable. Actionable organic posts with links or event registrations are a great way to drive people to content on your website so that you can remarket to them later.
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Number of Ads per Ad Set
Good job, your campaigns have at least 2 ads per set.
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Use of Location Targeting
All of your ad sets have some level of location targeting.
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Ad Frequency
Your ad frequency is below 6, which means people are likely not overexposed to your ads. If keeping this up ever becomes too time-consuming, our team can help.
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Facebook Unified Pixel
Great job! You've installed the Facebook Unified Pixel on your website and are tracking conversions.
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Actionable Organic Posts
Your campaigns include a good amount of link or event registration posts that drive users to an action.
What does it mean?
Your campaigns' performance will suffer if you're not following best practices. To help you make the most of your Facebook campaigns, our expert team can guide you through all the latest best practices, or even take these updates off your plate.
Speak with a marketing consultant for free, personalized guidance.
Campaign Goals
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Campaign Goals
What business results do you want to drive with your Facebook & Instagram advertising? Check out our analysis below to see how your current strategy supports (or doesn't support!) your goals.
Why do campaign goals matter?
Facebook allows you to run campaigns geared toward awareness, consideration, and conversions, so you can reach your audience wherever they are in their customer journey. Keeping the mix of these campaign types in your account aligned to your overall goals will help you use Facebook ads effectively to grow your business. Not sure how to make that happen? Let's talk.
Overall Spend
Overall Results
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Awareness
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Consideration
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Conversion
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Awareness
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| Competitor Eng. Rate | |
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| Impressions | |
| Clicks | |
| CTR | |
| Cost Per Result | |
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Currently not used.
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Does your mix of campaign types align with your goals?
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| Let's talk about what mix of campaign types might truly work for your business. | |
Consideration
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| CTR | |
| Competitor CTR | |
| Additional Metrics | |
| Impressions | |
| Clicks | |
| Results | |
| Cost Per Result | |
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Currently not used.
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Does your mix of campaign types align with your goals?
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| Let's talk about what mix of campaign types might truly work for your business. | |
Conversion
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| CTR | |
| Competitor CTR | |
| Additional Metrics | |
| Impressions | |
| Clicks | |
| Results | |
| Cost Per Result | |
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Currently not used.
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Does your mix of campaign types align with your goals?
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| Let's talk about what mix of campaign types might truly work for your business. | |
What does it mean?
Great job! You're running campaigns of all three types. Now, make sure that the mix supports your business goals and that your sub-category mix is optimal. Not sure how to identify what that ideal sub-category mix is? Our experts can help.
Watch out! Without campaigns of each type, your Facebook efforts risk falling short of your goals. You may be missing out on reaching, engaging, and converting key segments of your audience—and driving results for your business!
- Need to fill your funnel with new leads? Our team can help set up Awareness campaigns to get your product or service in front of a prospect for the first time and start building their interest and trust.
- If your goal is increasing website traffic, look to Consideration campaigns. We can help you use them to drive engagement on your site, build a strong audience, and start creating look-a-like audiences.
- Focused on increasing sign-ups and purchases at the bottom of your funnel? We can help create Conversion campaigns that prompt your prospects or prior customers to take the final step.
Speak with a marketing consultant for free, personalized guidance.
Wasted Spend
Wasted Spend
in projected 12-month wasted spend
estimated waste in the last 90 days
You're wasting spend in key areas:
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Underperforming Age Groups:
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We analyze the performance of your ads in 6 unique age brackets for each of your audiences to identify potential wasted spend.
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Overserved Ads:
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We calculate how many of your ads are losing their effectiveness by being displayed too frequently to the same people.
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What does it mean?
Speak with a marketing consultant for free, personalized guidance.
Audience Performance
Audience Performance
Check out the below breakdown of people who've clicked on your ads in the last 30 days. Are these demographics performing as you'd like? If not, let's talk about how to adjust your targeting to better reach your goals.
Age
Gender
Location
Performance by Audience
Audience Types
Unlocking the power of Facebook’s audience targeting is key to driving success with Facebook and Instagram. Let’s take a look at how yours are doing.
Age
Gender
Location
Our Top 3 Recommended Audience Types:
Each of these audience types represents prospects in a different stage of your marketing funnel. These audience types have also proven to have a big impact on expanding your top-of-the-funnel to acquire more leads and to convert prospects who’ve been engaging with your content for a while.
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Lookalike of Customer List
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CTR | CPC | ||
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| Your performance | Currently not used. | |||
| Your competitors' average performance | ||||
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Retargeting
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CTR | CPC | ||
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| Your performance | Currently not used. | |||
| Your competitors' average performance | ||||
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Lookalike of Web Visitors
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CTR | CPC | ||
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| Your performance | Currently not used. | |||
| Your competitors' average performance | ||||
What does it mean?
Audience Types
Audience Types
Unlocking the power of Facebook’s audience targeting is key to driving success with Facebook and Instagram. Let’s take a look at how yours are doing.
Our Top 4 Recommended Audience Types:
Each of these audience types represents prospects in a different stage of your marketing funnel. These audience types have also proven to have a big impact on expanding your top-of-the-funnel to acquire more leads and to convert prospects who’ve been engaging with your content for a while.
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Lookalike of Customer List
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| CTR | CPC | |||
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| Your performance | Currently not used. | |||
| Your competitors' average performance | ||||
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Retargeting
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| CTR | CPC | |||
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| Your performance | Currently not used. | |||
| Your competitors' average performance | ||||
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Lookalike of Web Visitors
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| CTR | CPC | |||
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| Your performance | Currently not used. | |||
| Your competitors' average performance | ||||
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Demographic and Interest Targeting
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| CTR | CPC | |||
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| Your performance | Currently not used. | |||
| Your competitors' average performance | ||||
What does it mean?
Account Activity
Account Activity
Total actions:
| Organic posts - | |
| Ads created - | |
| Ads changed - | |
| Audience type changes - |
Total number of actions compared to your competitors:
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Organic posts
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Ads created
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Ads changed
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Audience type changes
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| Your actions | ||||
| Your competitor's average actions |
What does it mean?
Staying active in your account is a key to success. When you need an extra helping hand to make that happen, our expert team can help make sure that you're regularly creating and posting content, refreshing ad images and copy, and optimizing your audience targeting.
Speak with a marketing consultant for free, personalized guidance.
Ad Performance
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since last report
Ad Performance
What does it mean?
Creating and maintaining highly performing ads is tough, and requires constant attention! Use this performance data to determine which ads in your account may need some changes. You should use your best performing ad to create similar ads with modified ad copy or imagery.
Speak with a marketing consultant for free, personalized guidance.
Ad Performance
Ad Performance
The three ads below represent the spectrum of your creative as determined by their CTR.
Best Ad
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| CTR | |
| Competitor CTR |
| Additional Metrics | |
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| Total Impressions | |
| Total Clicks | |
| Ad Frequency | |
| Cost per Result |
Worst Ad
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| CTR | |
| Competitor CTR |
| Additional Metrics | |
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| Total Impressions | |
| Total Clicks | |
| Ad Frequency | |
| Cost per Result |
Most Served Ad
| Benchmark | |
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| CTR | |
| Competitor CTR |
| Additional Metrics | |
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| Total Impressions | |
| Total Clicks | |
| Ad Frequency | |
| Cost per Result |
What does it mean?
Creating and maintaining highly performing ads is tough, and requires constant attention! Use this performance data to determine which ads in your account may need some changes. You should use your best performing ad to create similar ads with modified ad copy or imagery. Fresh out of ideas or time? Our social advertising experts can provide their insight to get you started, or create entirely new ads for you.
Speak with a marketing consultant for free, personalized guidance.
Performance Tracker
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